Anna Webster Design

iQ

Brand identity

Brand identity and activation for Toyota’s revolutionary premium, compact city car, the ‘iQ’, launched in 2008. Designed at Greenspace.

iQ_08_Billboard.jpg
iQ_01_Guidelines_Cover.jpg
iQ_02_Guidelines_Overview.jpg
iQ_00_Image.jpg
iQ_03_CityGuide_Geneva.jpg
 Pre-launch materials for the iQ included pop-up 3D cube installations and urban intelligence pocket city guides.  iQ-themed exhibitions were installed at Le Rendez-Vous Toyota, Toyota’s concept store in Paris.

Pre-launch materials for the iQ included pop-up 3D cube installations and urban intelligence pocket city guides.

iQ-themed exhibitions were installed at Le Rendez-Vous Toyota, Toyota’s concept store in Paris.

iQ_05_LRVT_1.jpg
iQ_06_LRVT_2.jpg
iQ_07_LRVT_3.jpg